Products

Apex Group handles the complete range of processed wheat products for the Indian market. Each product has cultural connotations that are unique to India and her food habits. If you are wondering about the difference between the various forms of processed wheat products, there is a simple rule of thumb to remember: each form of processed wheat comes from a different stage in the milling of wheat. Read on to know more.

Chakki Atta

Every day, millions of Indians bite into their staple bread called roti (also called chapatti) as a part of their daily meal. The humble roti is made from chakki atta – stone-ground whole wheat flour. Containing all three parts of the kernel (germ, endosperm and bran), chakki atta is considered healthier than other forms of processed flour that is consumed in India. For many years, the traditional Indian family’s way of procuring atta was to buy wheat grain and get it ground at the neighbourhood stone mill. It is only recently that mass-produced packaged chakki atta has found foothold in the Indian psyche. Apex Group’s superior stone roller mills make for better quality Chakki Atta.

Maida

It is impossible to spend a day in India without coming across maida, a ubiquitous form of refined wheat flour. From the samosa to the kachori, from a loaf of bread to pastries, from biscuits to parathas, maida is everywhere. It is made from the endosperm of the wheat grain, while the bran is removed in the milling process. This was the first product that Apex Group started manufacturing and continues to be the Group’s mainstay.

Sooji

Sooji and Rawa are Indian words for Semolina. It is not only used as a battering ingredient in many Indian dishes, it is also used as the main ingredient in numerous foods, both sweet and savory. Boil semolina and toss it together with a bouquet of spices and you have upma, an Indian breakfast that is hugely popular. However, for batters a finer version of Sooji is used. Apex Group’ sooji is used by thousands across the country for their daily needs, especially in the south.

Wheatgerm

With the world waking up to the benefits of this form of processed wheat that is high in nutritional value, Apex Group has developed capabilities for producing it for the health food business. With most of the refined flour processing taking the germ portion out, it has traditionally been a by-product at most Indian flour mills. However, it represents a huge opportunity that Apex Group recognizes. Wheatgerm is a concentrated source of several essential nutrients including Vitamin E, folic acid, phosphorus, thiamin, zinc and magnesium, as well as essential fatty acids. It is a good source of fiber, too.

Bran

Bran is a wheat product that has traditionally been used as cattle feed in India. Consisting primarily of the outer skin of the wheat grain bran is particularly rich in dietary fiber and essential fatty acids and contains significant quantities of starch, protein, vitamins and dietary minerals. That is why several health-food products find uses for bran. Apex Group’ refining processes make sure that a high quality of Bran is used for both cattle feed and health food applications.